Pacific Island Food Revolution uses the power of reality TV, radio, and social media to encourage a love of eating local, healthy food. Pacific Island Food Revolution (PIFR) was developed by celebrity chef Robert Oliver. The Revolution will activate local cuisine knowledge and turn a mirror on the Pacific itself that reveals that eating fresh, local, indigenous foods is the answer to good health.
Further Arts is a core partner of PIFR to conduct the monitoring evaluation and learning activities for the program in Vanuatu. This involves tailoring a survey instrument to the local language and context to administer it pre- and post- program to over 120 people living in urban and peri-urban communities. The purpose of the survey is to develop a deeper understanding about people’s knowledge of traditional food, their existing skills and motivation to learn more; household decision-making dyanmics over food; and, people’s level of exposure to and assessment of healthy eating messaging. The findings from the survey will inform ongoing PIFR programming.